Pitch's marketing system keeps output high and quality consistent
After founding task juggernaut Wunderlist, Christian Reber is back with Pitch, making presentation creation more collaborative. Notion, its pick for project management, proves especially helpful for the marketing team.
Creating a system for all types of marketing requests
The marketing team at Pitch is constantly pulled in multiple directions, whether it’s for in-product copy or website assets. Since its inception, marketing has used Notion to systemize and scale the request process. Each type of ask has its own template — with a set of prompts to collect necessary links and highlight important dates. This makes for thoughtful handoffs that set expectations for all teams, and ensures marketing has enough context from the start to move faster from end to end.
Move faster with easily accessible information
Until now, information within Foolproof had been scattered across multiple tools and services. Employees couldn’t find processes and Standard Operating Procedures. Sales reps couldn’t surface examples of past work. People didn’t know who knew who to ask when they had a problem.
Notion organized company knowledge into dedicated databases like employees, clients, processes, and past work. Philip conducted an experiment and learned that people took 26 minutes to find nine pieces of information using the old system. With Notion? Just five.
Company veterans like Philip are no longer Foolproof’s de facto knowledge management system; colleagues who used to ask him common questions can now find answers on their own. “If you can save 20 minutes a day, that's one day, per person, per month,” he says. “Across the team, we can reclaim £454,000 in time saved.”
A toolbox that keeps a growing team on brand
To bring marketing requests to life and ensure they remain on brand, everyone on the Pitch team needs the correct tools for the job — the same assets, guidelines, messaging, and design systems. So the marketing team centralizes its resources in Notion, where all these essential tools are easily accessible and up to date. People don’t have to reference past projects or find stakeholders in order to make progress, and those time savings compound.
Clearer handoffs with remote teammates
Kate’s brand team is based in Berlin but includes remote employees who live all over the country. Under the status quo, remote team members might lose creative context, leading to rounds of fruitless revision. Instead, Notion has helped sharpen communication to a fine point.
“It’s always clear what’s on anyone’s plate, the scope of the project, or deadlines,” says Kate. “And it helps remote teams tell us exactly how much capacity they have so we don’t get stuck.”
Custom documentation in Notion helps Pitch collaborate with the broader team no matter where they’re located to arrive at a polished product faster.