Published in For Teams

Mastering the art of the content calendar

By Drew Evans


It’s crunch time. You’re elbow-deep in an upcoming product launch, and your blog post is almost due. But wait — does anyone else know? The product team is oblivious. Demand generation is launching a completely different campaign, and your social media team is busy eyeing the best new trends on TikTok.

Chaos, right?

Here’s where the content calendar steps in and takes charge. When done well, it’s not just an operational tool. It becomes the conductor of your marketing orchestra, ensuring every section comes in at the right time with the right pitch.

Why every marketer needs a content calendar

In today’s connected workspace, your content calendar is more than just a glorified date-keeper. It’s the backbone of a strategic marketing strategy. Imagine a world where every team knows not just the what and when, but the who and how of campaigns, events, and all important communications. A well-built content calendar makes this transparency possible, and helps everyone stay in-the-know.

Nail the setup: The simplest version of the calendar is just assigning deadlines to pieces of content. But when you truly master it, it becomes interconnected with everything you do. The key lies in how you set it up: capture everything from the author, audience, and distribution channel to the status of creative assets. But don’t overburden it — if you have too many fields, people’s eyes cross. A good rule of thumb is to surface the mission critical information for most teams while keeping tactics one layer down. Everyone has what they need at-a-glance, but details are still easily accessible.

Don’t open another tab: In Notion, each calendar entry opens into a full page where you can draft, revise, and finalize content. It’s like having a studio apartment where every appliance and piece of furniture folds out of the walls exactly where you need it.

Connect the dates: A content calendar should be a hub, not a spoke, so link it to your overall calendar. It’s easy to add every important milestone into Notion Calendar, just click Open in Calendar from a Notion database. No more double bookings — you’ll be able to see your haircut appointment right next to your upcoming publish date.

Any database can be added to Notion Calendar — all you need is a date property and a calendar view in Notion. In that view, click the “Open in Calendar” button in the upper right, and you’ll be able to track every date in your database.

Make it central: Embed your content calendar in all of your team’s channels. Pin it, link it, talk about it in every Slack message and weekly meeting. Be sure to sing this tune until it’s an earworm stuck in everyone’s head.

Get started: Need this yesterday? Grab a template, tailor it to your workflow, and watch as those frantic pre-launch days fade away. We have loads of options for you and your team to try out.

If you’re in marketing, media, or any role that moves a lot of content, your calendar is more than a nice-to-have tool; it’s your source of truth. So next time other teams ask, “what’s the progress on that insert important communication here you promised?”, you know exactly where to point them.

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