Published in First Block

First Block with Vlad Magdalin, Co-Founder and CEO of Webflow

By Anastasia Crew

Head of Notion for Startups

1 min read

Listen to the First Block podcast on SpotifyApple Podcasts, and your other favorite podcast platforms.

Download Webflow’s Public Roadmap template here. To learn more about how Notion is supporting startups, please visit

Welcome to First Block, a Notion series where founders and executives from the world's leading companies tell us about the many “firsts” of their startup journeys. Hosted by our Co-founder Akshay Kothari, this series explores the many ups and downs that founders face as they build their companies, and what they've learned along the way.

Vlad Magdalin is the Co-Founder and CEO of Webflow. Webflow is the leading visual development platform for building powerful websites without writing code.

In this episode, we do a deep-dive into:

  • The early days of Webflow and its journey to sustainable growth and financing.

  • Why the first hire is crucial to the company's success

  • How hiring has evolved over time

  • The importance of leaders who understand the details of the work.

  • Creating a public wishlist to gather user feedback

  • Focus on core product and audience when building

  • The "no-code" revolution and the future of software creation

What’s in this episode:

  • 00:00 Intro

  • 03:22 Co-Founder Complimentary Skillset

  • 07:26 Early Attempts at Webflow

  • 12:21 Perseverance Despite the Challenges

  • 17:49 Reaching Product-Market Fit

  • 21:49 Fundraising

  • 25:21 Hiring Principles

  • 29:42 Building in Public & User Feedback

  • 33:39 First Enterprise Customer

  • 39:44 No-Code Revolution

  • 42:44 A Day in the Life of Vlad Magdalin

Read the full transcript here:

Episode six transcript

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